Dyson Airwrap

Dyson has long been known for innovation, and their entry into the world of hair technology with the Airwrap has made waves since its release. Officially launched in Australia in 2018, the Dyson Airwrap quickly garnered attention for its revolutionary approach to styling. Unlike traditional hair tools that rely on extreme heat, the Airwrap uses the Coanda effect – a phenomenon where a jet of air attaches itself to a nearby surface. In this case, it draws the hair toward the barrel and wraps it around, allowing for styling with significantly less heat damage.

This styling tool is more than just a curler or straightener; it's designed as a complete system for various hair types and styles. Whether you’re looking to curl, wave, smooth, or volumise, the Airwrap comes with several attachments that cater to these needs. The core attraction here is how it styles with air, rather than relying on high temperatures. This is particularly beneficial for maintaining hair health in the long term, especially for those who style their hair frequently. 

At the heart of the Airwrap is the Dyson digital motor V9, which spins at an astonishing 110,000 revolutions per minute. This powerful motor is responsible for generating the air pressure needed to create the Coanda effect. It’s a blend of engineering precision and beauty tech, bringing cutting-edge mechanics into everyday grooming. As a result, the Airwrap offers a gentler approach to styling, helping users achieve their desired look without subjecting their hair to extreme temperatures, which can cause dryness, breakage, and dullness over time.

One of the standout features is the temperature control system. The Airwrap continuously measures the airflow temperature over 40 times per second, ensuring that the heat stays below 150°C. This is much lower than many traditional styling tools, which can reach temperatures upwards of 230°C. By maintaining a lower temperature, the Airwrap significantly reduces the risk of heat damage while still providing salon-quality results.

The variety of attachments available with the Airwrap caters to different styling preferences and hair types. The 30mm and 40mm barrels allow for both tight curls and loose waves, while the firm and soft smoothing brushes are designed to tame frizz and create sleek, straight styles. For those seeking volume, the round volumising brush lifts hair at the roots, adding body and bounce. Additionally, Dyson includes a pre-styling dryer, which can be used to rough-dry hair before using the other attachments. This multifunctionality ensures that the Airwrap can adapt to different styling needs, making it a versatile addition to any hair routine.

The design of the Airwrap is also worth noting. It’s sleek, modern, and ergonomic, with a weight distribution that feels balanced in hand. The cool-touch tips on the attachments ensure safe use, even when styling close to the scalp. Furthermore, the device is easy to switch between attachments, with a simple click mechanism that makes the process hassle-free.

One of the challenges many users face when styling their hair is time. Traditional tools often require extended use, which can be inconvenient during busy mornings or when preparing for an evening event. The Airwrap, however, is designed for quick and efficient styling. Thanks to its advanced technology, users can achieve the look they want in less time compared to conventional tools, without sacrificing quality.

In terms of price, the Dyson Airwrap comes with a premium tag, retailing in Australia for $849 as of 2024. While this may seem steep compared to other styling tools, it's important to consider the innovative technology, the reduced reliance on extreme heat, and the range of styling options it provides. Dyson positions this tool as an investment in hair health, offering long-term benefits in exchange for the initial cost.

While the cost may be a barrier for some, Dyson has designed the Airwrap with longevity in mind. The robust build quality and high-performance motor mean that this device is built to last, potentially reducing the need to frequently replace cheaper, less effective tools over time.

Ultimately, the Dyson Airwrap represents a leap forward in hair styling technology. It offers a unique combination of performance, versatility, and protection, making it a standout option for those who prioritise hair health without compromising on style.

This description was last updated August 2024.