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The Entry Of Blackberry Curve 8520
There was a time when the term “Blackberry” largely referred to business phones best for the corporate environment. In the early days (think 2009 and earlier), Blackberry was known as the corporate smart phone that defined the boardrooms and business meetings. It was not surprising then to see executives in suits tapping into their BBs to send and receive e-mails and transact business operations remotely. In fact, there was a time when the brand got a superb marketing ploy in the person of US President Barack Obama sending out e-mails using his Blackberry. This was a sexy marketing ploy that boosted Blackberry on top of the smart phone industry. But the smart phone landscape changed through the years and Apple and other up-and-coming platforms and gadgets stole the thunder from the Canadian leader. To stay relevant in a fluid industry, Blackberry decided to come up with its own lineup of vibrant and cool smart phone units. Enter Blackberry Curve 8520, one of Blackberry; aces in this tough market conditions.
Blackberry Finally Taps into Young Market!
With the introduction of the Blackberry Curve 8520, the brand finally tapped into an emerging market of young smart phone users. These are the users who belong to the pre-teen (or tweens as they are affectionately called) to teen years. During the release, the Blackberry Curve was designed to be an entry level smart phone. This gadget shares some similarities with other Blackberry gadgets like the Curve 8900. The only difference is that the 8520 does not feature the roller ball that can be used for navigation. Instead, this new Curve comes with a small optical pad. This space serves as the small touch pad that is easy to use.
Release Into The Market
Officially launched in 2009, the Curve 8520 comes with neat features that make the device a hit among different types of smart phone users. The gadget comes with 320 by 240-display, 256 megabytes of memory and 2- megapixel camera. The gadget is highly responsive, thanks to the addition of the 512 MHz. The storage may be limited at 256 MB but the Curve comes with an extra microSD slot that can be used by owners to add more memory. This Blackberry entry can accommodate up to 16GB worth of storage space. This is an entry level phone this connectivity is limited. Do not expect to find 3G and HDDPA connectivity with this device though you will be treated to Wi-Fi connection. The GPS is also taken out of the picture, presumably to cut cost.
Blackberry Curve 8520 Delivers On Design!
The Curve is a cool and responsive device that certainly appeals to a younger demographic. Again, since this is a cheaper version of a Blackberry expect some changes in terms of design and construction. Instead of the metal back plate, the Blackberry Curve comes with a glossy plastic protection. Another plus feature is the compact design. You can easily slip this phone into a small pocket. Even the addition of 2.6 inches display screen is a stroke of genius for this entry level phone. The 320 x 240 resolution may not be the best in class, but the use of Blackberry iOS truly rocks the gadget!
How Much Does a Blackberry Curve 8520 Cost In Malaysia?
Officially released in September 2009 in Malaysia, the Blackberry Curve 8520 was initially available for RM 1,199. For the next few months, the price of this gadget did not drop. This is one advantage with RIM products that the products do not depreciate fast. But in time, the Curve also suffered in the same fate of other phone models. The price for Blackberry Curve 8520 dipped after a few years and right now, some sellers offer the Curve at a best price of RM 499. This is good news for buyers. On a personal note, the current pricing for the Curve 8520 is a steal knowing the specs and features that comes with the gadget.
Pros and Cons
- Good value for money
- Highly compact design
- Access to Blackberry App World
- Expandable memory
- Highly responsive design
- Quad band world phone
- Easy access to social networking sites like Facebook and Twitter
- Best for tech savvy teens
- Absence of metal backing
- No 3G and HSDPA Support